In a world where every person and their pet seems to have a Web Design Booth, yours must stand out. From the way your message is delivered to how your site looks, you can use a few key design tricks to make your website more user-friendly and visually stunning.
One of the most common ways to do this is through visual hierarchy. This is the process of using size, color, and placement to determine which elements your visitors will notice first, second, and last. For example, a bold title at the top of a page followed by tiny legal information can quickly convey the most important information to your visitors.
Another way to boost your website’s visual appeal is by limiting the number of fonts you use. Too many fonts can cause a design to look messy and disjointed. Instead, you should select a few fonts that work well together and use whitespace to create a clean and balanced appearance.
Designing for Success: Essential Tips for Creating Effective Websites
Finally, you should keep in mind that your website’s visitors come with certain expectations about how the content will be presented. For example, if you link your logo to the homepage, your visitors will automatically assume that they can find everything they need on your site without having to search for it.
If your visitors aren’t finding what they’re looking for, it will take them longer to navigate through your site and may ultimately discourage them from returning. Luckily, there are some easy-to-use web design tricks you can use to prevent this from happening.